two cents

The Indian TV screen appears to have taken away the image of the crusading journalist who fearlessly campaigned for a cause and investigated leads to come up with disclosures, which satisfied (i) the journalistic urge of the writer, and (ii) made for g...

Over the past years, I have worked with a variety of small and large institutional clients both as part of delivery and sales teams. In both capacities, the one thing I have realized—and sometimes rather painfully—is the value of keeping client sta...

I recently did a guest lecture at one of the local MBA colleges in Hyderabad, India. On one side, it took me back to the days when I used to be a starry-eyed student myself. On the other, it made me reflect upon how we tend to give undue importance to ...

Just today morning, I read this article on copyblogger about a change that I had noticed in my google search a few days back. Yeah, you probably guessed it right – am talking about Google Instant Previews. The article talks about how online marketers...

One of the questions that I have come across—far more than I would expect—is if outsourcing research works at all for the buy-side? Before I go ahead to respond with a resounding YES, and elaborate on my answer, let's take a while to look at the...

Most—if not all—service businesses are people centric in nature. And most often, managers and business owners assume the key to success to be their ability to manage people. People are the most important assets of our organization is one of those c...

We all have many decisions to make during this life of ours. Obviously, some decisions appear to be more important than others. In the words of a former colleague, 90% of the choices we make are not as important as they may appear. He then challenged ...

It was only after my recent trip to NY, that I got hooked to twitter. Prior to that, most of the content I used to browse and share was through the humble RSS feeds and the not-so-humble-anymore facebook. Well, for sure things have changed. For the bet...

Sometimes I wonder about the power of macroeconomics...Not coz it has such a profound impact on the way countries and economies run, but also on the way it affects public thinking and outlook. The latter for me is the more important of the two for some...