Category Archives: ideas to execution

Cut the Clutter

It’s been a while since I posted anything here. And as one would expect, Alexa tells me that more than 20 million websites have managed to do better than me over the past five odd months. Anyway, blog statistics notwithstanding, … Continue reading

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Does research outsourcing work for buy-side firms?

One of the questions that I have come across—far more than I would expect—is if outsourcing research works at all for the buy-side? Before I go ahead to respond with a resounding YES, and elaborate on my answer, let’s take … Continue reading

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3-step keyword strategy for small business owners

The first question that pops up in any internet marketing discussion is about keywords. Be it an individual blog, a small business, or even a large firm, the whole idea of content visibility is based on what people punch into … Continue reading

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